Shuang Kua

This design project's brand name is "Shuang Kua Tai Cai," inspired by its founder, Mr. Liao Qing Shuang, affectionately known as "Brother Shuang." We combined "Shuang" and "Kua" to create a playful harmony of sounds, blending humor and the essence of food. Just like savoring delicious cuisine, it brings a joyful mood.

The brand logo features a window art pattern incorporating the shape of "Shuang," depicting a scene of families sharing delightful meals. The secondary logo portrays the founder's image in a traditional woodcut style, conveying respect for the traditions of Taiwanese cuisine. We also redesigned the food packaging, using colors and category emblems to highlight the distinctive traits of "Shuang Kua Tai Cai" based on the type of food.

Our concept aims to bring the warmth of home and a delectable culinary experience. We look forward to sharing this delightful journey with you! If you have any thoughts, feel free to let us know.