A Sin Sushi

This design project is divided into two parts, one is the packaging design for kimchi and the other is a truck advertising design. The concept of the kimchi packaging design mainly conveys a warm feeling of handmade food. Therefore, we used traditional print-style kimchi illustrations and paired them with modern fonts and simple layout to create a sense of interweaving of retro and innovation.

The design strategy for the truck advertising is to attract attention with a concise layout. The use of simple and easy-to-read fonts allows people to quickly understand the advertising content. In addition, we also use colorful graphics and text to make the advertisement more lively, making it easier for pedestrians and vehicles on the road to notice the advertisement and increase brand exposure. Overall, both designs combine traditional and modern elements with a simple and easy-to-read layout, making the products more distinctive and enhancing brand awareness.