Lemon Flora

Lemon Floral was established in 1990, specializing as an OEM for orchids and is a well-established brand. We are honored to be involved in this rebranding project, creating a new logo that combines modern aesthetics to tell a story about the expansion of time and space. The main image of the logo features a large flower composed of four smaller flowers, each representing a season—spring, summer, autumn, and winter—symbolizing the continuous cycle of life and year-round harvest. This design reflects a respect for natural cycles and the desire to maintain vitality and growth throughout the seasons.

Additionally, the arrangement of the four small flowers hints at the brand's vision for expansion, hoping to grow business towards the east, south, west, and north, symbolizing all-around progress and success. This represents not only geographical expansion but also a longing for increased brand influence and market share.

The project also includes redesigning orchid packaging, with meticulously drawn motifs of Phalaenopsis and Oncidium that make the packaging more striking and visible. The motif design, similar to line engravings, adds a cultural touch to the packaging and aligns with the aesthetic preferences of the primary export market, Japan.