Cheng Yang Quan

This design project involves the branding and packaging design for a brand of enzyme drinks. The enzymes used in these drinks are extracted using ancient methods, and thus the brand's logo features a composition inspired by the traditional Japanese family crest. The image of grains surrounds a flower with five petals, representing the raw materials used for the enzymes and the five elements of the philosophy of Wu Xing, while also symbolizing the concept of guarding health.

Regarding the packaging design, each type of enzyme drink is represented through watercolor paintings that depict their taste and ingredients, allowing for easy classification. The packaging boxes are made of white art paper to create an overall sense of freshness, simplicity, and reassurance. This design style not only allows consumers to gain a clearer understanding of each product, but also communicates the brand's focus on health and natural ingredients, enhancing consumers' awareness and trust in the brand.