Home of Hope

This design project is a case of rebranding for a handmade food brand. The client is a social welfare center that takes care of disadvantaged children. The design strategy is to first categorize the food and draw corresponding totems for each category, while using different colors to distinguish between different flavors of food. This design is not only easy to recognize but also creates a friendly image through cute illustrations, meeting the warm and safe needs of disadvantaged children. The food gift box uses kraft paper as the packaging material, showcasing the natural style of handmade food. The overall design style is simple and cute, reflecting the spirit of the social welfare center in providing love and warmth to disadvantaged children, as well as the natural and friendly qualities of handmade food.