YMY RUBBER

YMY RUBBER is a rubber-parts contract manufacturer whose corporate philosophy — "Small Parts, Big Uses" — captures how unassuming components quietly support vehicles, appliances, and our homes. We built an integrated visual identity around this idea, spanning exhibition design and a collateral suite.

The hero visual is a series of seven posters in which small rubber components assemble into the silhouettes of airplanes, cars, ships, bicycles, and hand tools. The same visual language carries from the exhibition's main wall through to folders, business cards, and DMs. The exhibition itself uses a reusable display system — keeping costs and material waste down — while the collateral extends the identity across smaller, more intimate touchpoints, holding the brand spirit consistent across every scale.