PERSONG

The client is a music producer from Berlin, Germany who lamented the extreme market competition faced by budding producers in the music industry. In hopes of getting just one song selected by a music publisher, producers may create and submit up to hundreds of songs for a company to evaluate, causing many good works to be buried in the competition.

The client established the PERSONG music platform to collect and discover hidden gem songs. The primary task for this case is the packaging design of selected music albums for their release. The key point is the bold, all-black design, emphasizing and expressing respect for independent music creators and the brand’s founding concept.