ITOSHII

The COVID-19 pandemic has made wearing masks a necessity in everyday life. As a result, a sponge product manufacturer in Hong Kong created the Itoshii brand, launching a collection of stylish sponge masks to target younger demographics. The primary objectives of this case are to forge a unique brand identity, to design brand packaging, and to implement responsive website design for the brand.

The overall brand design uses white as a base color in order to highlight the wide selection of color choices for masks and utilizes many graphic design elements to illustrate the unique features of each mask, effectively attracting younger audiences to buy their products.