Happy Tail

Client
Happy Tail
Year
2024

Happy Tail is an adjustable feeder-stand designed for cat and dog owners. The modular frame adapts to the pet's size and shoulder height, with bowls that pivot for angle and side-mount slots for water bottles and other accessories — turning "feeding time" into something precisely fitted to each animal.

The logotype uses a figure-ground reversal to merge a cat and a dog into a single silhouette: one mark, two creatures, echoing the product's brief of caring for both species at once. Rounded geometric linework and a pink-leaning palette soften the otherwise utilitarian frame, leaving the stand approachable, friendly, and altogether more touchable.

Disciplines
  • Logo Design
    Brand Guidelines
    Identity & System
  • 3D CGI
    Image & Visualization
  • Print Production
    Packaging Structure
    Production
Happy Tail 22