ENROUTE Grip Design

We developed a self-owned brand, ENROUTE, of bicycle handlebar grips for a rubber OEM manufacturer. The project spans brand identity, product development, and packaging design. Parametric design techniques produced a series of trendy, minimalist handlebar patterns in brightly coloured silicone. The name "ENROUTE" carries a forward-leaning, momentum-driven attitude — and the brand identity and packaging extend that energy from the handlebar itself to the outer box, giving urban riders a consistent brand language from the moment they unbox.